A global leader in online betting and gaming, 888, has partnered with EveryMatrix, a B2B gaming platform provider, to distribute games in the US market.
EveryMatrix has revealed a new gaming content agreement with 888casino, a subsidiary of 888 Holdings. The alliance brings together 888’s strong brand recognition and EveryMatrix’s cutting-edge technology to provide exceptional digital products worldwide.
This collaboration extends EveryMatrix’s presence in the rapidly growing US market, where the company has established a significant business center in Miami. Over the past year, EveryMatrix has been actively seeking licenses in various states, including New Jersey, Michigan, West Virginia, and Pennsylvania.
EveryMatrix will integrate content from Spearhead Studios and Armadillo Studios through its proprietary game integration platform, CasinoEngine.
Armadillo Studios, the company’s US-focused studio, is also preparing to launch its first branded game, featuring the renowned mixed martial arts fighter Amanda “Lioness” Nunes and her remarkable career.
EveryMatrix Americas’ head honcho, Erik Nyman, declared that they’ve struck a deal with 888, a top-tier gaming firm. He asserted that this pact will allow them to spread their gaming material to a broader crowd and is excited to deepen their association with 888.
Talya Benyaminy, the head of B2C Casino at 888casino, remarked that product and content leadership are central to 888’s global business expansion plan. She mentioned that the collaboration with EveryMatrix will assist them in achieving their ambitious future goals, particularly in the United States. Their dedication to players is to provide the highest quality gaming material in their collection, which remains the core of their operations.
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