The British gaming sector is intensifying its endeavors to safeguard young individuals from the hazards of wagering. The Betting and Gaming Council (BGC), representing the sector, recently unveiled stricter regulations for marketing. These revised regulations will be implemented in December. A significant alteration is the mandate for gambling enterprises to dedicate a minimum of 20% of their advertising to promoting responsible gambling messages. This represents a substantial increase from the previous recommendations. Furthermore, the BGC is elevating the minimum target age for online gambling advertisements to 25, effectively preventing gambling companies from targeting younger demographics with their marketing. These modifications aim to shield young people from the potential detriments of gambling. The BGC affirms its dedication to fostering safer gambling practices and believes these new regulations are a positive stride in that direction.
This fresh program seeks to enhance the safety of gambling for all participants. It promotes practices such as establishing constraints on deposit amounts and incorporating pauses during play. Additionally, there’s a strong emphasis on ensuring that individuals who may be grappling with gambling-related challenges are aware of available support resources.
These revised guidelines from the IGRG (the industry body for responsible gambling) underscore the collective dedication to elevating standards and maximizing safety within the sector.
Incidentally, earlier today, the Gambling Commission and the BGC (Betting and Gaming Council) were compelled to suspend In Touch Games. Consequently, the operator is temporarily prohibited from running its online gambling platforms within the UK.
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