Catena Media, a major force in the digital advertising realm, recently made a strategic acquisition by purchasing Bettingpro.com. Consider it a significant enhancement to their capabilities. The cost? A substantial £13.9 million – a combination of initial payment and performance-driven incentives.
What exactly is Bettingpro’s specialty? They excel at engaging with gamblers, particularly in the United Kingdom and Australia, and directing them to prominent betting websites. We’re referring to valuable online properties like Footballtips.com and Bettingpro.com.au, which are now under Catena’s ownership.
These aren’t just ordinary websites; they generate approximately €120,000 per quarter, primarily from sports enthusiasts seeking wagering opportunities. Bettingpro’s winning formula? A group of skilled forecasters and authors who produce high-quality predictions and commentary. Now, these wordsmiths will be integrated into Catena’s already formidable content creation engine.
Robert Andersson, the CEO of Catena Media, is enthusiastic about this purchase. He views it as a transformative move, especially with major events like the World Cup on the horizon. And with Bettingpro’s established presence in Australia, Catena is poised to dominate the Asia-Pacific region.
This isn’t Catena’s first acquisition either. They’ve been on a buying spree, acquiring companies like AskGamblers. One thing is certain: Catena Media is determined to succeed in the competitive world of online gambling.
During the year 2017, the firm consolidated its internet gaming platforms, such as the well-known sites AskGamblers.com and Newcasinos.com, establishing a robust presence within the digital gaming industry.
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