A new Australian survey has uncovered a strong national sentiment against gambling commercials on television. A significant majority of 70% of Australians, spanning all ages and genders, want these advertisements removed. The topic consistently gains traction during major sporting events, like the footy finals, when viewership, and consequently exposure to these ads, increases. Victorian MP Zoe Daniel is at the forefront of a movement to restrict sports betting commercials, claiming they contribute to the normalization of gambling, particularly among youth. Daniel is advocating for a fresh investigation into the advertising practices of these companies, and with public opinion so firmly against them, a shift in policy appears to be possible.
Faced difficulties when adolescents discuss sports wagering ‘probabilities,’ keen to obtain betting applications on their devices, and even placing bets on the results of national elections.” This presents a significant problem, as gaming can be extremely habit-forming and result in economic devastation.
The sum of money allocated to gaming promotion in Australia is concerning. In 2021 alone, almost AUD$287.2 million (USD$196.9 million) was invested in promotional initiatives by the gaming sector. This constant advertising, frequently showcasing famous personalities and sports figures, trivializes gaming and focuses on youth.
This matter extends beyond just wagering. The research also examined the promotional strategies of sectors promoting detrimental products such as cigarettes, unhealthy food, alcoholic drinks, and fossil fuels. These sectors frequently utilize comparable strategies to target susceptible populations.
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