Racing content and solutions leader, BetMakers, has partnered with GiG, a premier iGaming platform provider, to integrate the excitement of horse racing into GiG’s SportX sportsbook.

Through this collaboration, GiG’s partners can now deliver a premium horse racing experience directly on the SportX platform. BetMakers will supply its extensive racing package, encompassing race schedules and form guides, live odds, and even embedded video streaming.

Both organizations are enthusiastic about the possibilities this partnership presents. Andrew Cochrane, GiG’s Chief Business Development Officer, highlighted their dedication to providing a varied selection of betting choices and advanced technology. He views the inclusion of BetMakers’ racing content as a substantial enhancement to the SportX platform, further strengthening its market standing.

Jake Henson, BetMakers CEO, shared this sentiment, conveying his eagerness to collaborate with GiG and showcase their racing solutions on such a robust platform.

SportX, a sports wagering hub crafted by GiG, prioritizes providing users with an exceptional encounter. They’ve partnered with BetMakers, a firm renowned for its premium horse racing technology, to achieve this goal. By incorporating BetMakers’ tools, SportX seeks to deliver a truly comprehensive and expert service. This collaboration extends beyond enhancing the experience for bettors; it’s also intended to empower GiG’s associates within the sector.

A representative from BetMakers conveyed their excitement, remarking, “We’re delighted to collaborate with GiG and support the expansion of their horse racing options on the SportX platform. We trust this will positively impact the international horse racing community.”

This alliance follows closely on the heels of GiG revealing fresh agreements in Spain and Argentina for both CoreX (their internet casino platform) and SportX. It appears GiG is making significant strides within the online gaming realm!

Author

By Rowan "Rogue" Becker

With a Ph.D. in Stochastic Analysis and a Master's in Finance, this accomplished writer has a deep understanding of the stochastic and financial aspects of gambling and their implications for the risk management and profitability of casino operations. They have expertise in Lévy processes, financial engineering, and risk modeling, which they apply to the analysis of the stochastic and financial dimensions of gambling products and the development of strategies to optimize the risk-return profile of casino portfolios. Their articles and reviews provide readers with a stochastic and financial perspective on the casino industry and the strategies used to manage risk and maximize returns in gambling markets.

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