The top sports wagering media organization, Better Collective, has substantially increased its footprint in the American market through the purchase of two well-known platforms, VegasInsider.com and ScoresandOdds.com, for a combined sum of $20 million. This calculated action comes after their previous acquisition of a 60% share in the RotoGrinders network for $21 million, with intentions to secure the remaining 40% by 2024.
Both VegasInsider.com and ScoresandOdds.com boast extensive histories and are regarded as reliable resources for sports betting data, making them valuable additions to Better Collective’s holdings. The corporation intends to utilize these platforms to cultivate leads and forge robust alliances within the US market. Better Collective’s Chief Executive Officer, Jesper Søgaard, conveyed significant confidence regarding these acquisitions, emphasizing their capacity to become leading revenue generators for the company in the foreseeable future and create synergy with their existing US assets, particularly RotoGrinders.
This maneuver has garnered commendation from industry specialists, including Michael Daly, the US General Manager of Catena Media, a rival who recognized the strategic significance of these acquisitions during an interview. Notably, Catena Media itself had procured BonusSeeker.com back in 2018, illustrating the competitive environment and the importance of tactical acquisitions in this expanding market.
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