A premier provider of wagering solutions for traditional and electronic sports, Beter, has joined forces with Superbet, a prominent name in the European gaming sector. This alliance will introduce Beter’s cutting-edge wagering products, such as their acclaimed ESportsBattle and Setka Cup table tennis competitions, to Superbet’s platform.

Superbet, with a particularly strong presence in the Polish and Belgian markets, will gain entry to Beter’s vast catalog of over 45,000 live events monthly, complete with live data and odds. Beter’s esports information, encompassing a wide array of tournaments and matches, will further bolster Superbet’s offerings.

Gal Ehrlich, Chief Executive Officer of Beter, conveyed his excitement regarding the partnership, noting that it enables Beter to deliver their premium, fast-paced betting experience to Superbet’s users. He highlighted that Beter is establishing a new benchmark in the industry and takes pride in collaborating with top-tier operators like Superbet to enhance the gaming experience for players.

Ivan Gojic, the leader of risk, strategic alliances, and sports wagering at Superbet, expressed his excitement about the agreement: “BETER’s exceptional material aligns seamlessly with our worldwide aspirations, and we’re delighted to incorporate their competitions into our platform. We firmly believe this will resonate with players, drawing in new customers and providing our current bettors with fresh, captivating choices.”

Max Sevostianov, Chief Operating Officer of Betbazar, remarked: “As we persist in disrupting the content provision arena, it’s remarkable to witness operators like Superbet reaping the rewards of Beter’s innovative products. We take pride in having facilitated this collaboration, guaranteeing Superbet has immediate access to this content.”

This collaboration follows a series of recent actions by the participating entities. In the first month of 2024, BETER collaborated with Novibet, granting them entry to BETER’s complete range of sports and esports offerings. Earlier in the current month, Superbet showcased their dedication to the Brazilian market by unveiling a sponsorship agreement with Fluminense Football Club, encompassing both their male and female squads.

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By Rowan "Rogue" Becker

With a Ph.D. in Stochastic Analysis and a Master's in Finance, this accomplished writer has a deep understanding of the stochastic and financial aspects of gambling and their implications for the risk management and profitability of casino operations. They have expertise in Lévy processes, financial engineering, and risk modeling, which they apply to the analysis of the stochastic and financial dimensions of gambling products and the development of strategies to optimize the risk-return profile of casino portfolios. Their articles and reviews provide readers with a stochastic and financial perspective on the casino industry and the strategies used to manage risk and maximize returns in gambling markets.

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