Aston Villa Football Club has entered into a sponsorship agreement with BK8, featuring the company’s logo prominently displayed on the team’s shirts. This collaboration, spanning multiple years, is scheduled to continue for three seasons, concluding in the 2025/26 season. Significantly, both Villa and BK8 have committed to working together on philanthropic endeavors throughout their partnership. BK8 has a track record of promoting mental well-being awareness, having partnered with relevant organizations in recent years. Michael Gatt, BK8’s European, Middle Eastern, and African Managing Director, stressed the company’s dedication to social responsibility as part of this promising new venture with Aston Villa. He emphasized the significance of engaging with devoted supporters and the club’s storied legacy as crucial elements in the alliance. As a brand with an expanding footprint in the realm of football, BK8 is committed to collaborating with partners like Aston Villa to effect positive change within local communities. A representative for Aston Villa conveyed enthusiasm for the partnership, expressing confidence that it will enhance the visibility of both brands, particularly in the Southeast Asian market.
Birmingham’s Aston Villa just inked a sponsorship agreement with BK8, despite the English Premier League’s impending limitations on partnerships with betting companies. Commencing with the 2026/27 season, these sorts of agreements will be prohibited.
Aston Villa’s chief executive, Christian Purslow, is dissatisfied with the prohibition. He has previously stated that clubs outside of the “Big Six” are more reliant on betting sponsorships as they generate double the revenue compared to other sponsors. He contends that it places those teams at a financial disadvantage.
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