Betway has partnered with the Saracens Rugby Club on a sponsorship agreement that will display the Betway logo on the team’s shirts. This multi-year agreement is a significant step for Betway, representing their initial venture into rugby sponsorships.
The collaboration extends beyond mere jersey branding. Betway will maintain a visible presence at Saracens’ home stadium, Allianz Park, and will be showcased at the highly anticipated London Double Header event held at Twickenham.
This initiative complements Betway’s existing sports alliances, which encompass renowned entities such as Manchester City Football Club and boxing champion Tony Bellew. Betway evidently recognizes the significance of associating with devoted fanbases and top-tier teams. Nicola Fitton, Betway’s Managing Director, conveyed enthusiasm regarding the shared principles of professionalism and drive between Betway and the Saracens.
The Chief Executive of Saracens, Heath Harvey, conveyed his enthusiasm about the newly formed collaboration with Betsafe. He remarked that Betsafe’s history of collaborating with leading British sports organizations makes them an ideal match for the club. He believes this will develop into a lasting and mutually beneficial association.
Harvey went on to commend Betsafe as an aspiring and determined organization that aligns with Saracens’ core principles of zeal and dedication.
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