A prominent sports betting media conglomerate, Better Collective, has amplified its Swedish footprint by procuring four well-known sports media entities from the Everysport Group. The transaction, valued at roughly $4 million, encompasses SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se, and Innebandymagazinet.se, which collectively engage a vast audience of 9 million Swedish sports devotees monthly.
This calculated maneuver aligns seamlessly with Better Collective’s objective of becoming the preeminent digital sports media force. By integrating these established names and their dedicated user base into their holdings, Better Collective is positioned to substantially enhance its expansion within the Swedish market. This acquisition will not only solidify their dominant position within the affiliate sector but also unlock avenues to fresh prospects within the wider advertising realm.
Jesper Søgaard, Chief Executive Officer of Better Collective, conveyed his excitement regarding the agreement, affirming that securing robust national media brands is a crucial component of their approach. He contends that these media channels will be pivotal in expediting their progress in Sweden and establishing them as the preferred collaborator for companies aiming to engage with sports aficionados.
The head of Everysport, Hannes Andersson, conveyed satisfaction in their efforts to develop these online platforms into Sweden’s leading news sources for their specific sports. He views the purchase as a logical progression for both entities and the broader organization, emphasizing Everysport’s proficiency in digital advancement and implementation. Andersson extended his best wishes to the acquired sites and their staff for their future endeavors.
Coinciding with their growth strategy, Better Collective recently designated René Schrder as Chief Editor. This calculated move seeks to amplify the impact of their sports content throughout Europe.
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