Aston Villa Football Club has partnered with BK8 on a sponsorship agreement that will make the company the team’s primary sponsor, prominently displayed on the front of the players’ shirts.
This collaboration, which will last for three seasons, will be in effect until the conclusion of the 2025/26 season. The alliance highlights a mutual dedication to social responsibility and community support.
In recent years, BK8 has consistently supported mental health organizations with the goal of raising awareness and providing assistance for mental wellness. Michael Gatt, BK8’s Managing Director for Europe, the Middle East, and Africa, commented on the company’s dedication to social good, saying: “We are incredibly pleased to be able to assist local charities as part of this exciting new collaboration with Aston Villa.”
He continued by saying, “The enthusiasm of the supporters is a major factor in our decision to collaborate with a team with such a storied past and worldwide following as Aston Villa.”
“As a company that has been significantly involved in football for a number of years, we are also eager to collaborate closely with the club’s international fan base, and we are excited about the engaging activities we have planned for them.”
A representative for Aston Villa expressed excitement about the partnership, saying, “We are excited to collaborate with BK8 to develop impactful programs that will connect with fans and communities, particularly in Southeast Asia, where the club has a sizable and expanding fan base.”
Birmingham’s Aston Villa Football Club has entered into a sponsorship arrangement with betting firm BK8, even as the Premier League prepares to prohibit such collaborations. This deal follows a vote by Premier League teams to align with the UK government’s white paper on gambling regulations, which includes a prohibition on gambling sponsorships appearing on the front of jerseys.
Although the ban doesn’t commence until the 2026/27 season, Aston Villa’s choice underscores the fiscal pressures encountered by clubs outside the ‘Big Six’. Aston Villa’s Chief Executive, Christian Purslow, has openly criticized the ban, contending that it will create difficulties for clubs striving for financial competitiveness. He emphasized that, for clubs not among the top six, the income generated from gambling sponsorships considerably surpasses what they could secure from businesses outside the gambling sector.
admin